What does this a secure domain mean?
A secure domain is one that has an SSL Security Certificate installed on it. What this security certificate does is adds a bit of code on the web server that hosts that website and provides security for online communications. When you navigate to a secured website, the SSL certificate enables an encrypted connection. As thawte.com explains, “It’s kind of like sealing a letter in an envelope before sending it through the mail.” Communication done on a secure website is just that – more secure. Which is a good thing in a day and age where hackers are everywhere trying to garner pieces of your personal information.
Is my domain secure? Does it need to be?
Check out your website and see if you have the closed lock by the URL up in your search bar. If you do, you’re good!
If you don’t, you might be wondering if you even need it…especially if a lot of information isn’t being exchanged on your website. The answer is a huge YES – you do.
Google is trying to do their part to keep information safer online, and part of how they do that is they don’t rank unsecured websites as high in their search results.
Did you catch that??
If you don’t have a secure domain for your website, you will not show up as well as you could in Google results.
No matter how long your website has been around, how many times you update it or add in the perfect keywords, if you don’t have a secure domain, you won’t show up like you should.
Plus, wherever your website does show up in the rankings, if someone does click on you, Google will first issue a warning message to the website visitor that they are entering an unsecure site. This warning message is usually enough for people to second guess going to your website and they will look elsewhere.